Strenova

How We Treat Your Data

Privacy Policy

Strenova (“we,” “our,” or “us”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our website, mobile application, and related services (“Platform”). By using Strenova, you agree to the practices described in this Privacy Policy.

1

Information We Collect

We collect only the data necessary to provide and improve our services.

a. Personal Information

Creating an account is required to access the Platform’s core features.

  • Name
  • Email address
  • Date of birth (if provided)
  • Account credentials
  • Profile details

b. Fitness & Training Data

Providing certain data is optional. However, this may limit some features of the Platform.

Fitness and body-related data may qualify as health data (special category personal data under GDPR).

We process such data only with your explicit consent and solely to provide the Platform’s core functionality.

By providing such data, you explicitly consent to the processing of your health-related data for the purposes described in this Privacy Policy.

  • Workout history
  • Exercise logs
  • Training performance
  • Progress metrics
  • Body-related data (if voluntarily provided)

c. Technical & Usage Data

  • Device type and model
  • Operating system
  • App version
  • IP address
  • Usage activity
  • Crash reports

d. Payment Information

Payments are processed by third-party providers (Apple App Store and Google Play).

We do not store full payment card details.

e. User Content & Social Data

We may collect content you choose to upload or share, including:

  • Profile images or uploaded photos
  • Training-related content and activity
  • Social interactions, such as following other users

This data is processed solely to provide platform functionality and social features.

Depending on your settings, certain profile information, uploaded content, and activity may be visible to other users.

You are responsible for the information you choose to share within the Platform.

2

How We Use Your Information

We use your data to:

  • Provide and operate the Platform
  • Deliver personalized training and insights
  • Analyze performance and progress
  • Improve features, usability, and reliability
  • Manage subscriptions and transactions
  • Provide customer support
  • Ensure platform security, prevent fraud, and detect misuse
  • Comply with legal obligations
  • Enable social features and user interactions

We may combine different types of data to improve functionality, personalization, and overall platform performance.

We do not sell, rent, or trade your personal data.

3

Legal Basis for Processing

We process personal data under the following legal bases:

  • Contract performance: to provide access to the Platform and its features
  • Consent: for optional data, sensitive data, and marketing communications
  • Legitimate interests: to improve, secure, and optimize the Platform
  • Legal obligations: to comply with applicable laws

4

AI & Automated Processing

Strenova uses artificial intelligence to analyze user-provided training data and generate insights.

You acknowledge that:

  • AI-generated insights are informational and non-prescriptive
  • Outputs may be incomplete, inaccurate, or unsuitable for your specific situation

Strenova does not perform automated decision-making that produces legal or similarly significant effects.

All training decisions remain your responsibility.

5

Data Sharing & Third Parties

We share only the minimum necessary data with trusted data processors acting on our behalf, including:

  • Cloud hosting providers
  • Analytics services
  • Payment processors
  • Customer support tools
  • App distribution platforms

All third parties are required to process data securely and in accordance with applicable data protection laws.

We may process user-uploaded content through secure cloud infrastructure to enable platform functionality.

We do not sell personal data.

6

International Data Transfers

Your data may be processed outside your country of residence.

Where required, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure your data remains protected in accordance with GDPR.

7

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain essential platform functionality
  • Improve performance and usability
  • Analyze usage patterns
  • Remember user preferences

Some cookies are essential, while others (such as analytics cookies) are used only with your consent where required by law.

Where required, you will be presented with a cookie consent mechanism allowing you to accept or reject non-essential cookies.

You can also manage cookie preferences through your browser or device settings.

8

Data Storage & Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encrypted connections (SSL/TLS)
  • Secure infrastructure
  • Access controls
  • Monitoring and system protection

While we take reasonable steps to protect your data, no system can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials.

9

Data Retention

We retain personal data:

  • For as long as your account is active
  • For a limited period afterward, to comply with legal, operational, and security requirements

User-uploaded content is stored securely and retained until you delete it or the account is removed.

When data is no longer required, it is deleted or anonymized.

Some data may be retained in anonymized form for analytics and product improvement.

10

Your Rights

Under applicable data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability in a structured, machine-readable format
  • Withdraw consent at any time

You also have the right to lodge a complaint with a data protection authority in your country.

To exercise your rights, contact: support@strenova.app

11

Account Deletion

You may delete your account through the app settings.

Upon deletion:

  • Personal data will be removed or anonymized
  • Training data may be permanently erased
  • Certain information may be retained where required by law
  • Account deletion is irreversible.

12

Children’s Privacy

Strenova is not intended for users under the age of 16 without parental consent.

We do not knowingly collect data from minors. If such data is identified, it will be deleted.

13

Marketing & Communications

We may send:

  • Service-related notifications
  • Product updates
  • Feature announcements

Marketing communications are sent only where permitted by law or with your consent. You may opt out at any time.

14

Data Breach Notification

In the event of a data breach affecting your personal data, we will notify relevant authorities and affected users where required by applicable law.

15

Governing Law

This Privacy Policy is governed by the laws of North Macedonia.

Any disputes shall be subject to the exclusive jurisdiction of the courts of North Macedonia.

16

Device Permissions (Camera Access)

On Android and IOS devices, camera access is used only when you choose to upload a photo.

  • Permission is requested when needed
  • You may deny access and continue using the app
  • No images are captured without your action
  • You can manage permissions via your device settings.

17

Data Controller & Contact

Strenova is the data controller responsible for your personal data.

Location: Skopje, North Macedonia

For privacy-related inquiries:

  • Email: support@strenova.app
  • Website: www.strenova.app

18

Acceptance

By using Strenova, you confirm that you have read, understood, and agreed to this Privacy Policy.